Marketing Lead (Payment Orchestrator)
Our team is developing a payment orchestrator for accepting funds from users on behalf of merchants, as well as sending funds from merchants to users. The system involves storing user payment data and is subject to PCI DSS compliance. It contains multiple integrations with payment systems, providers, and other gateways and processors, including 3DS.
We are looking for a Marketing Lead to join the growing Payment Orchestrator project. The company offers an excellent working environment, a competitive remuneration package, and the chance to work for a developing international company
Responsibilities
1. Market Intelligence & Enablement
- Track competitors (Spreedly, Primer, Gr4vy, IXOPAY, etc.) and identify differentiation angles.
- Capture insights from customers and sales to refine messaging and product-market fit.
- Build internal playbooks that align Sales, Product, and Marketing around consistent narratives.
2. Metrics & Impact
- Define and track GTM KPIs (lead quality, pipeline velocity, feature adoption).
- Report insights directly to CEO and cross-functional teams to drive strategic decisions.
3. Positioning & Messaging
- Develop the company’s core positioning and value proposition across products and markets.
- Translate complex technical features (routing, retries, tokenization, orchestration) into clear, commercial stories.
- Create messaging frameworks for ICPs: Heads of Payments, CFOs, PSPs, and Payment Engineers.
4. Go-to-Market (GTM) Leadership
- Own GTM strategy for new features, integrations, and geographies.
- Partner with Product to craft launch plans that drive adoption.
- Equip Sales and BD with decks, case studies, one-pagers, and talk tracks that close deals.
5. Team & Campaign Oversight
- Lead and mentor the Digital Content Manager (LinkedIn, materials, conferences).
- Manage and guide the Lead Generation Specialist (email outreach, newsletters, inbound/outbound coordination).
- Align all activities, from outreach to content, around one unified story.
6. Events & Conferences
- Plan and coordinate the company’s presence at a few key industry conferences per year.
- Craft event messaging, presentations, and post-event follow-up campaigns.
- Ensure the company’s presence reflects our positioning and generates commercial opportunities.
Requirements
- 5+ years in B2B SaaS or fintech marketing, ideally with product marketing or GTM focus.
- Strong understanding of payment ecosystems, PSPs, acquirers, gateways, tokenization, and routing.
- Exceptional storytelling skills, you can make technical topics simple and compelling.
- Proven success in creating sales enablement and launch frameworks.
- Strong collaboration skills, comfortable working closely with Product, Sales, and Engineering.
- Analytical mindset, you measure what matters and adjust fast.
- Comfortable operating in a startup environment, hands-on, strategic, and executional.
Conditions
We know that top talent thrives in the right conditions, so here's what you can expect when joining us:
- Full remote work.
- Competitive compensation with a service contract.
- Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.
- An annual allowance that you can use for home office improvements, sports activities, equipment upgrades, and more—tailor it to what benefits you most.
- Investment in your development: paid language courses, access to various learning platforms, and a mindfulness benefit, including psychological support with 50% coverage.
- Career growth in a fast-scaling project with opportunities to influence technical decisions.
- A culture of recognition: our peer reward program celebrates contributions from across the team.
Recruitment process
- HR interview (45 minutes);
- Technical interview (1 hour);
- Final interview (1 hour).