Establish Brand Marketing Metrics and KPIs:

• Define a comprehensive measurement framework for brand marketing efforts, encompassing key performance metrics like social listening, share of voice, engagement rates, reach, and conversion tracking.

Develop Tracking and Reporting Systems.

• Set up analytics tools and dashboards for real-time reporting on brand marketing metrics. This includes insights into video metrics, audience behavior, and campaign-specific KPIs to enable ongoing optimization.

Conduct Social Listening and Sentiment Analysis.

• Implement tools to track brand sentiment, share of voice, and social media conversations, converting insights into strategic recommendations for brand perception and engagement.

Collaborate with Product Data Analysts.

• Partner with product data teams to explore correlations between marketing data and product metrics, helping to identify cross-functional patterns that could inform both marketing and product strategies.

Contribute to Brand Health Studies.

• Serve as a key internal partner for brand health research, collaborating with agencies to track brand awareness, reputation, and sentiment over time.

Deliver Insights for Marketing Optimization.

• Provide insights on a variety of metrics—including social engagement, video performance, campaign conversions, and cost-efficiency—to inform brand marketing strategies and help refine future campaigns.

• 3+ years of experience in marketing analytics, brand measurement, or data analysis, with a strong track record in setting up measurement frameworks and delivering actionable insights.
• Proficiency in social listening tools, share-of-voice analysis, social media tracking, video performance metrics, and conversion analysis.
• Experience with tools such as Google Analytics, Tableau, or other data visualization and reporting software.
• Knowledge of digital marketing metrics, including audience demographics, engagement rates, brand sentiment, and conversion tracking.
• Ability to collaborate effectively with cross-functional teams, especially product data analysts, to correlate brand marketing and product metrics.
• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field.

Qualification that can be a plus:

• Experience with brand health studies and consumer insights, including awareness, loyalty, and sentiment analysis.
• Familiarity with customer journey mapping, attribution modeling, and advanced statistical analysis.
• Background in a consumer-driven industry with high social media and video engagement, such as digital media, live entertainment, or e-commerce.

• Full relocation package (tickets to Limassol for you and your family, apartments for the first month at our expense);
• The equipped office in the center of the city;
• 300 days of sunshine a year, a Mediterranean coast, fruits, and a friendly atmosphere;
• A steep springboard for personal and professional growth;
• Employment contract under EU law, white salary, Cyprus work visa for 3 years, company support in obtaining work visas for family members;
• Developing your professional competencies through courses and/or conferences;
• Language courses, mindfulness webinars, corporate discounts on Coursera and other platforms, corporate incentive programs;
• Free catering in the office, and a free cafeteria with a health bar;
• Ability to work remotely for up to 2 months a year;
• Medical insurance for the whole family, mobile package, support with the purchase of a car, and covering of school/kindergartens expenses;
• Modern MacBook and other equipment at your request;
• The possibility of self-realization, and the possibility to influence technical decisions making;
• Big friendly community, IT international teams, corporate events, team buildings, and hackathons.

1. HR Interview (40 min);
2. Hiring Manager Interview (1 hour);
3. Head of Analytics Interview (1 hour);
4. Test Task.