Campaign Planning, Organization, and Project Management:
- Develop and manage year-round marketing campaigns, covering product news, feature launches, community programs, and commercial promotions.
- Oversee campaign timelines, deliverables, and milestones to ensure each activation aligns with strategic goals and is executed efficiently across all channels.
Content and Channel Strategy Coordination:
- Build and implement cohesive content and channel strategies for each campaign, working closely with social media, graphic design, and content teams to ensure consistency and engagement.
- Brief the external copy team to align messaging with brand objectives across all platforms.
Promotions and Product Feature Marketing:
- Plan and execute campaigns for product feature releases and commercial promotions (e.g., token sales), ensuring comprehensive visibility and engagement across social, community, and digital channels.
News, Event, and Product Campaign Activation:
- Drive the execution of content for product news, feature marketing, and events.
- Coordinate across teams to ensure campaign messaging effectively captures brand objectives and resonates with audiences across all touchpoints.
Brief and Coordinate Cross-Functional Teams for Marketing Campaigns:
- Brief and synchronize efforts with social media, content, events, and community teams, ensuring all campaign elements align for cohesive and impactful execution.
Plan and Execute High-Impact Marketing Activations:
- Develop and implement a cohesive approach to campaign activations, orchestrating brand promotions that deliver both immediate engagement and sustained brand growth.